Beardhood is a men's luxury hair and skincare vegan brand based in Canada. With three core distribution channels consisting of retail (barbershops & department stores), public events, and their Ecommerce website.
As the pandemic caused mass shut downs for all public events/shows slated for Beardhood's appearance. The anticipated revenue from these events was put on pause with no end in sight.
Like many other businesses, Beardhood found themselves looking for creative ways to promote their brand and product-line through clouds of uncertainty and Father's Day 8 weeks away.