A Cookie Called Quest is a gourmet vegan cookie company that was birthed just as the pandemic hit. An online business with no storefront that received organic growth right out the gate. It was time to see what an online ad budget could foster for this young brand.
Growing a home-based business into a certified brand comes with precise planning and lots and lots of testing. Ad spending can be highly limiting for any start-up. Most people don’t realize the ad game is a marathon, not a sprint. Before you create that magical copy and killer graphics.
The work behind the scenes matters most and serves as the blueprint for effective lead generation and customer engagement.
Providing value was key in building an email campaign that customers would want to open while maintaining brand integrity. We were hesitant in settling on a two email per week schedule with the fear of appearing too spammy.
With some further discussions we opted for an email strategy that would be centred around "brand ethos" and "cookie promos." With an emphasis on:
Re-targeting & Re-engagement audiences outperformed the Prospecting audience with less ad spend